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DO YOU KNOW YOUR HIRING TEAM'S PUBLIC 360° BRAND?

We'll Help You Find Your Hiring-Team Brand Advantage

The 50,000 foot Employer Brand attracts prospective talent. Then, engaged candidates obtain online assumptions about the Team they may join.

Online research like LinkedIn creates team assumptions - accurate or not. 

AQ's metrics shows where hiring leadership can better advocate.

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AQ:  TO IDENTIFY, ANALYZE, AND ADVOCATE

We Created the AdvocacyQuadrant Methodology

We identified the information gap between candidates' Team Brand image of a Hiring Team and that Team's awareness of it. Advocating for one's Hiring Team requires analysis-informed interviewers.


Our consultants are uniquely prepared to assess and advocacy on clients' behalf.  Success drives hiring and ROI.

 

MORE ABOUT OUR AQ TOOL

Included on every search  |  Available for targeted team projects

Firm Founder, Eric Gustafson, has brought together multiple experts passionate about delivering competitive advantage to clients across two opportunity areas within companies' recruitment efforts.  


AQ360° for hiring organizations.

First, to identify and resolve to their advantage how client companies incur a recruiting due diligence disadvantage versus candidates' public-data researching of Hiring Teams.  Candidates' researching of Hiring Teams provides them more data about individual team members and their construction than teams advocate in preparation for and in handling candidate interviews.




Second, the unique team-based brand of a specific Hiring Team identified via distinct analytics and metrics.  Why is this important? Corporate brands are helpful to initially attract candidates, however candidates who then engage in the hiring process make their decisions based on the team they'd be joining.  


People are attracted to companies, but they join teams. 

Powered by our corporate clients' inputs, and using our passion for clients' successes outside of search, we combined inputs from clients, candidates, and internal and external colleagues to create the innovative AdvocacyQuadrant solution.


AQ 360° reflects 150+ years of knowledge and insights of client and candidate-informed surveys, experiences, and observations.  The firm's principals, with outside partners' expertise in Learning & OD, HR Strategy, and HR Communications, created a solution to inform and differentiate any Hiring Team.


Advocacy Quadrant helps Business Unit and Functional Hiring Teams improve candidate experiences by identifying their teams' 360° Public Brand Profiles and coordinating a response.